What are Cookies?

The vast majority of websites in the world use cookies, they’re pretty essential to making sure a website is functional. For example, we use cookies to remember who you are, get useful information on our visitors actions (for example, which pages are popular, which links are going to a ‘page not found’ error, etc) and help ensure you have a smooth journey through our site.

But what exactly are they?

Cookies are small text files, they’re stored on your device by websites and are typically pretty harmless, some advertisers may track you around the internet with cookies which to some is undesirable but for the most part they are used for functionality reasons.

Cookies don’t identify you as a person but they may be used to link certain bits of data together. For example; if you change the language on a website the website might store a cookie telling them that so they can serve you that language when you next come. They might also log this action for marketing reasons (if they were running adverts in your native language it might help them understand that you came via one of those adverts).

They can also store more data or tie data together between your different sessions on a site, say if you go to a e-commerce website and add items to your cart, it’s not very useful if you close the page and then come back to the site to find those items gone.

Overall they’re really useful and essential to how a lot of sites function (including ours).

How do I control cookies

If you would like to take greater control over what cookies are stored on your device you have a few options, the most strict of which is to disable cookies entirely. This will mean your device doesn’t accept any cookies from any site and will mean reduced functionality on sites that rely on cookies. The second option is to manage how cookies are being used on your device through your web browser settings, this varies from browser to browser (and device to device) but some useful guides can be found here. The final option (other than just allowing sites outright use to your cookies) is to find the cookie policy on the sites you’re visiting and ensure it matches what you would expect. It’s good practice for sites (especially newer ones) to have some form of policy when it comes to cookies so any sites that don’t have a cookie policy you should consider exercising caution – though it may be completely harmless.

What cookies do we use?

We categories our cookies as either first party (we’re directly responsible for them) or third party (they are being used via another service). At the moment all of our cookies are third-party as our trading platform isn’t currently live.

Third-party Cookies

We use google analytics to anonymously track how our site is used by our visitors. This data is not personally identifiable and only gives us an outline. Google also provide a useful tool to opt out of these cookies should you wish.

__utma. (expires in 2 years)

This cookie comes from Google Analytics and is used to track users through the site. This information is anonymous and no identifying details are allowed to be logged with it. This cookie helps track visits to pages, how many times you’ve visited the site overall and other useful marketing data.

__utmb. (expires in 30 minutes)

This cookie comes from Google Analytics and is used to log how much time a visitor spends on the site by creating a timestamp as soon as the visitor arrives.

__utmc. (expires 30 minutes after you session ends)

This cookie comes from Google Analytics and is used in tandem with __utmb to log how much time a visitor has spent on the site by creating a timestamp as soon as the visitor leaves the site. The cookie doesn’t know when a user has left the site so will expire after 30 minutes if there are no more page views.

__utmz. (expires in 6 months)

This cookie comes from Google Analytics and is used to track how the visitors got to the website. It will look at the referring website info if given along with other relevant information (like location, device type, etc)

We also make use of embedded youtube videos on our site. These videos have the ‘privacy enhanced’ mode turned on, meaning they don’t store cookies until you opt to play the video, at which point you should be aware your device may have cookies stored on it by youtube / google as per the Google Privacy Policy.

Hopefully this information has proved useful, we’ll be expanding it as we add more functionality to the site and as the main platform goes live. Please make sure to check this regularly and if you have any queries then please contact our team on info@ewallet.co.uk.